Beyond Social: Building a Digital Marketing Strategy for a Scalable Esthetics Business

Session details:

This comprehensive session explores how estheticians can move beyond piecemeal marketing efforts and build a cohesive digital strategy that supports long-term business growth. Rather than focusing on social media alone, this course examines how branding, targeted marketing campaigns, and digital client experience work together to drive visibility, trust, and consistent bookings.

Participants will learn how to design and align three critical pillars of digital business growth: strategic online presence, campaign-based marketing, and tech-enabled client experience. You’ll gain clarity on how to attract the right clients, communicate your value through digital touchpoints, and create systems that support retention and scalability — without relying on constant content creation.

Topics include:

• Strategic digital branding for beauty and wellness businesses

• Designing targeted digital marketing campaigns that reach your ideal client

• Leveraging Google My Business and review platforms to strengthen credibility and local visibility

• Building a cohesive digital ecosystem that supports discovery, decision-making, and rebooking

• Using technology and digital touchpoints to enhance the client experience before, during, and after the service

Ideal for estheticians who want a bigger-picture understanding of digital growth, this session provides practical frameworks for building a marketing strategy that supports both artistry and profitability — and evolves with your business.