Social Media That Converts: A Workshop for Service-Based Beauty Businesses

Session details:

Taught by industry educator and business owner Kirsten Goetzelman (@thetampawaxer), this workshop focuses on using social media as a conversion tool, not a content treadmill.

Kirsten has built a loyal, engaged online presence that consistently translates into real bookings — and in this session, she breaks down how beauty professionals can do the same without chasing trends or burning out.

This workshop explores how brand clarity, messaging, and consistency influence trust and buying decisions, helping followers move from passive scrolling to confident scheduling.

You’ll learn:

• How to define and strengthen a clear brand voice that attracts ideal clients

• What types of posts actually support booking decisions (not just engagement)

• How to create simple, repeatable content that reflects professionalism and authority

• How to maintain consistency without overposting or burnout

• How your profile functions as a digital first impression and conversion point

Time permitting, Kirsten will also offer live profile audits and Q&A to help attendees refine their presence in real time. Designed specifically for service-based beauty professionals, this session reframes social media as an extension of your client experience — not a full-time job.