Hire Better, Lead Smarter: The New Rules of Building a Team That Stays

Session details:

Attracting, hiring, and retaining great talent has become one of the most pressing challenges facing spa and salon owners today. In an increasingly competitive and values-driven labor market, outdated hiring practices and reactive management approaches often lead to misalignment, burnout, and costly turnover.

This session is designed for owners and senior leaders who want to build stronger, more stable teams by modernizing how they hire and lead. Rather than focusing on traditional HR theory, this class draws from real-world operator experience to explore practical strategies for attracting aligned candidates, hiring with intention, and creating leadership systems that support engagement, accountability, and retention.

Attendees will gain a clearer understanding of what today’s workforce expects, why employees leave, and how leadership clarity, culture, and communication play a critical role in building teams that stay. The session emphasizes actionable frameworks and owner-level decision-making that can be immediately applied in spa and salon environments.

By the end of this session, attendees will be able to:

• Understand why traditional hiring and retention approaches are no longer effective in today’s labor market
• Identify the leadership and cultural factors that most strongly influence employee engagement and retention
• Attract more aligned candidates through clearer role definition and expectations
• Hire with greater intention by evaluating values, mindset, and fit in addition to technical skill
• Implement practical leadership systems that support accountability and reduce turnover
• Address the root causes of employee attrition rather than relying on short-term fixes